AIR. WATER. EARTH. DATA.

Day 1, Oct 1st, 2014

Day 2, Oct 2nd, 2014

Registration
08:00 am
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Start
09:00 am
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Welcome Note

Stephan Noller, nugg.ad AG
Peter Weichsel, Deutsche Post AG

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Opening Keynote

Alexandra Deschamps-Sonsino, Designswarm Industries Ltd.: The Road is Wider than Long

Elisabeth Kotthaus, European Commission: Data, Power and Democracy in Europe

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TRACK I - Algorithms & Predictions
09:30 am

Algorithms: Predictive Search | Latest forecasting techniques & applications

Keynote:  Prof. Dr. Richard Rogers, Prof. New Media & Digital Culture, University of Amsterdam: Big Data Critique

Panel: Smart Data: What are the predictive trends and future technologies Big Data?

Participants:
Anna Cremers, nugg.ad AG
Klaas Bollhöfer, The unbelievable Machine Company GmbH
Prof. Dr. Richard Rogers, University of Amsterdam
Dr. Volkmar Uhlig, Adello AG
Moderator:  Dr. Benedikt Köhler, d.core GmbH

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Coffee Break
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TRACK II - Automation – What the Future Holds
11:00 am

Impact on media & the commercial environment | Automated
digital outdoor displays | Programmatic media planning

Keynote:  Matthias Ehrlich, BVDW e.V.: The disruptive power of digitalisation and automatisation: A trendsetting outlook on tomorrow’s data driven economy and society

Panel: Will the trend towards automation change the economic environment?

Participants:
Christian von den Brincken, Ströer Media AG
Matthias Ehrlich, BVDW e.V.
Joelle Frijters, Improve Digital B.V.
Dr.-Ing. Dirk Wisselmann, BMW Group - BMW AG
Moderator:  Leif Pellikan, Verlag Werben & Verkaufen GmbH

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Lunch Break
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TRACK III - Data-driven Applications vs Ethics & Policies
02:00 pm

Analyses and forecasts on the impact of Big Data on privacy, ethics and policies

Keynote:  Lorena Jaume-Palasi, Ludwig-Maximilians-University Munich: Does Big Data Need Ethics?

Panel: Where do the ethical and political boundaries lie in an increasingly data-driven society?

Participants:
Lorena Jaume-Palasi , Ludwig-Maximilians-University Munich
Dr. Jana Moser, Axel Springer SE
Elisabeth Kotthaus, European Commission
Moderator:  Jan Schallaböck, Unabhängige Landeszentrum für Datenschutz Schleswig-Holstein (ULD)

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Coffee Break
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Keynote Presentation
04:00 pm

Stefan Ludwig , German Football Association (DFB): Fußball.de - Digital Home of the German Football Community

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TRACK IV - Applications & Society
04:15 pm

Smart homes | Predictive cities | Optimisation of energy usage | Shopping behaviour

Keynote: Martin Vesper, digitalSTROM AG: Assets and Drawbacks of Data Usage in Smart Home

Panel: What will the homes of the future be capable of?

Participants:
Alexander Oelling, Sensorberg GmbH
Noelle Sio, Pivotal Software Inc.
Martin Vesper, digitalSTROM AG
Moderator:  Nina Diercks, Dirks & Diercks Rechtsanwälte

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Get together | Party at the nhow Berlin
05:30 pm
FOOD & DRINKS at the Spree

Welcome
09:00 am
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Opening Keynote

Dr.-Ing. Dirk Wisselmann, BMW Group - BMW AG: BMW Active Assist - A Roadmap to Automatic Driving

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TRACK I - "Internet of Things": Friend or Foe?
09:30 am

Wearables | Tangible IT | Smart Metering,
Smart Lighting, Smart Circuits etc.

Keynote:  Nan Zhao, Changing Environments Inc.: The Future of Smart Urban Furniture

Panel: Can we trust the Internet of Things and in how far can we take people out of the loop?

Participants:
Jeremy Abbett, Google Germany GmbH
Nan Zhao, Changing Environments Inc.
Stephan Noller, nugg.ad AG
Dr. Susan Wegner, Telekom Innovation Laboratories - Deutsche Telekom AG
Moderator:  Philipp Baumgaertel, Protonet GmbH

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Coffee Break
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Keynote Presentation
11:00 am

Anne Roth , NSA Inquiry Committee: Why Privacy Matters

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TRACK II - Opportunities & Challenges of
Data-Based Start-Ups

11:15 am

Funding opportunities | Market potential USA vs GER | Analysis of
profitability | Reasons for starting a business

Keynote:  Nora-Vanessa Wohlert, Edition F GmbH: Challenges of Founding a Start-Up

Panel: What are the most common challenges when launching a data-driven start-up?

Participants:
Jan Kennedy, Founder Institute Inc.
Nico Lumma, nugg.ad AG Incubator Program
Dr. Jana Moser, Axel Springer SE
Nora-Vanessa Wohlert, Edition F GmbH

Moderator:  Danijel Višević, Deutsche Welle

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Lunch Break
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01:15 pm
Data Pioneers Competition

Showcasing of cutting-edge business ideas & creative data-based solutions

Moderator:
Zackes Brustik

Keynote:  Nina Diercks, Dirks & Diercks Rechtsanwälte: The Schizophrenic Handling of Data in our Days
Philipp Hackländer, Data Virtuality GmbH: One World - How Big Data Technology finally helps us unite
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Glickon:
Filippo Negri, CEO Matteo Bersanelli, Data Scientist
Measurence:
Elio Narciso, CEO
Anna Chiara Bellini
Piercarlo Slavazza ___________________________________
Coffee Break
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10000 Flies:
Anton Klees
q.Datum:
Elad Leshem, Founder
Akanoo:
Jan-Paul Lüdtke, Founder / Head of Business Development

Keynote:  Dr. Mikio L. Braun, Streamdrill UG: What is realtime

01:15 pm
Seminars & Workshops

on Algorithms & Predictions,
Data Security, Optimisation of energy usage, iBeacon, Smart Data, Mobile.

1. Seminar:

Dr. Volkmar Uhlig, Adello AG:
Click predictions for 500 Million mobile devices

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2. Seminar:

Dr. Benedikt Köhler, d.core GmbH:
Data-driven Storytelling

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3. Seminar:

Benedikt Blaß, intelliAd Media GmbH: Beacon-Technology - risks and opportunities

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Coffee Break
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4. Seminar

Matt Weiden, Soundcloud Ltd.:
Sketchy: a complex event processing network for spam detection

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5. Seminar:

Anna Cremers, nugg.ad AG:
How we surf in Europe

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6. Seminar:

Noelle Sio, Pivotal Software Inc.: Data Science for Smarter Cities

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Data Pioneers Competition Award Ceremony
04:00 pm
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Closing Note
04:15 pm

Stephan Noller, nugg.ad AG

Enter the Data Pioneers Competition 2014 – presenting new Data Ideas and Business Models – apply now!



Following the successful start of nugg.ad’s incubator programme in 2012, we are again seeking start-ups with cutting-edge business ideas and creative data-based solutions. To get there, the successful finalists will get a chance to showcase their ideas to a jury at the Data Days Pioneers Competition on 2nd October 2014. The jury will, among others, consist of Stephan Noller, CEO of nugg.ad, and Nico Lumma, Head of the nugg.ad Incubator programme.

Using the nugg.ad data eco-system and infrastructure, the ideas and business model should make content or applications with real value, service, insights or entertainment available to its users. In detail, your start-up should be based on an exceptional idea that harnesses the value of data monetarily, and/or has identified relevant data for individuals or a certain group of people. We can also, upon agreement with nugg.ad’s customers and partners, enhance your ideas with nugg.ad’s anonymised web user information such as socio-demographics and affinities.

We will award prizes at the Data Days on 2nd October in Berlin to the three most compelling business models that emerged from the Data Pioneers Competition. In addition, selected attendees will be offered a chance to participate in the above mentioned incubator programme with a total funding of up to EUR 100,000. These will also get the unique opportunity to use the nugg.ad data infrastructure, which is based on the company’s cooperation with more than 150 publishers and media owners across Europe.

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