Stefan Ludwig is CEO of two 100% subsidiaries of the DFB (German Football Association): DFB-Wirtschaftsdienste Consulting & Sales Services and DFB-Medien. He joined the German FA in 2013. Prior to his current position he was in charge of the sports business & leisure consulting services at Deloitte (2002-12) and Arthur Andersen (2000-02) in Germany. His career started at the sports marketing agency Global Sportnet in 1997. During his 18 years in the industry, he has specialized on international sports events, sports federations/clubs/venues, media/marketing/licensing rights and information technology in sports. He has been involved in major events including FIFA World Cup and Olympic Games.
In the sports business industry, he is a regular speaker at conferences and has already published various articles and market leading reports.